Beautiful Lingerie To Buy *Yourself* This Valentine’s Day


Is it just me or is good underwear hard to come by these days?

Ever since Victoria’s Secret flatly refused to expand their narrow representation of beauty ideals, it was as though we all had to finally admit that – despite the attractiveness of deals like “5 pairs for $25!” – their underwear was in fact uncomfortable, cheaply made, mostly synthetic and a little scratchy.

So here’s a selection of my favourite bras and underwear at the moment, from a few beautiful brands that are none of the above. Happy Valentine’s Day. To you, from you.

Lonely Bonnie soft cup bra in ‘Bubblegum’, $99 NZD
Lonely Bonnie underwire bra in ‘Lemonade’, $110 NZD
Cosabella Never Say Never thong in ‘Misty Green’, $33.72 NZD


Cosabella Never Say Never thong in ‘Blush’, $33.72 NZD
Lonely Etta underwire bra in ‘Ivory’, $125 NZD
Stripe + Stare holiday bikini pack, $87.05 NZD for 4 pairs
Stripe + Stare love heart bikini pack, $87.05 NZD for 4 pairs
Lonely Lena underwire bra in ‘Biscuit’, $99 NZD
Lonely Bobbi high waist briefs in ‘Raspberry’, $55 NZD
Lonely Odette high waist brief in ‘Black’, $60 NZD

Header image provided by Lonely