Bumble and The Twenties Club Presents: What We Call Love


In proud partnership with Bumble

When I started this little corner of the Internet back in 2015, I wanted to pull back the curtain on what it meant to be a millennial twenty-something. I wanted to facilitate honest conversations around stuff like pop culture and politics, money and career, our identities and the relationships that shape them. And in doing so, the topic of “love” came up a lot. You know – that messy, beautiful, complicated, familiar, can’t-catch-a-break or can’t-catch-your-breath kind of love that seems to colour so many defining moments in such a defining decade.   

Coincidentally, love is Bumble’s M.O! It’s the whole reason they exist. When Whitney Wolfe-Herd founded the app back in 2014, she was basically sick of watching her intelligent, kind and beautiful friends wait around for men to ask them out, to take their numbers or strike up a conversation on a dating app. It seemed that for all the advances women had made in workplaces and corridors of power, the gender dynamics of dating and romance still felt so… painfully outdated. So she decided to flip the game on its head and, six years later, Bumble is now a community of over 100 million users across six continents. It’s moved far beyond just a dating app; helping people of all genders make empowered connections, whether you’re looking for a romantic relationship, to make new friends, or simply grow your professional network.  

                                                                                  Over the next seven weeks, you’re going to hear from a few Kiwis who have generously and courageously offered us a window into what love looks like, sounds like and feels like for them in 2020. Together, we’ll explore topics like our generation withdrawing from sex and physical intimacy, what it means to navigate dating with a disability, the challenges of raising a biracial family, why female pleasure and masturbation are still shrouded in shame and stigma, the progress we’ve made in moving beyond binary definitions of gender and sexuality (and how far we’ve still got to go), our perceived crisis of commitment, and whether it’s possible to re-learn optimism (God, I hope so).

I want to be clear that these first seven episodes haven’t covered all of the stories and experiences of Kiwis living in Aotearoa – in fact they barely scratch the surface, which I think is the best part! My hope is that these episodes serve as a launch pad for further conversation, deeper connection, and a greater sense of community. I hope you can also appreciate the bravery it takes for people to bare their souls on a podcast and I hope you hold space for them, and listen with the intent to understand.

I don’t have all the answers by the way. In fact I literally have no answers. And I’m single! (HAHA). So yes I see the irony in hosting a podcast about love. But my hope is that these next seven weeks will teach me something. Teach us something. Either about ourselves or our peers or, perhaps most crucially, about the wider community – the people we don’t always get the chance to interact with in our daily lives. To me it feels like only then will we be in a position to walk forward from a place of greater compassion and empathy: Two things I think the world needs a lot more of right now.

Anyway, that’s enough from me. I’ll see you on Friday for the very first episode of What We Call Love.

Madeleine x

Header image via The Twenties Club