Everything You Need to Know About Clinique’s New Customised Skincare


In 2019, the idea of a one-size-fits-all approach to skincare just doesn’t cut the mustard.

As consumers and purveyors of beauty, we’re not only more educated than ever before but we’re also more selective about who we give our money to. Gone are the days of being told what to use and when – now it’s us in the driver’s seat.

Clinique had this philosophy in mind when they set out to create their most personalised range of skincare yet, Clinique iD. It’s the brand’s biggest launch since their Even Better Clinical range in 2010, and in my opinion is such a good place to start if you’re new to skincare and consequently feeling overwhelmed by talks of AHAs and BHA’s, serums, toners and whatever an “essence” is. Clinique iD simplifies the crucial step of hydration with a custom-blend system based on their iconic Dramatically Different Moisturisers. First you choose your ideal base: the Moisturizing Lotion, Hydrating Jelly or the Oil-Control Gel, then you choose from one of five serums, each targeting a different skincare concern: green cartridge to soothe irritation (I chose this one), blue to re-texturise using AHAs, white to help even out skin tone with Japanese Angelica Root, orange to calm fatigue using taurine, and purple to help smooth fine lines and wrinkles thanks to skin-plumping ingredients like whey protein. The serum cartridge is then literally immersed into the moisturiser, meaning you can hydrate and treat your skin with a single pump.

As with all of their products, the Clinique iD range has been created without parabens, phthalates or fragrance, so my sensitive skin sisters: this is home. I can’t tell you which combination to buy – bio-individuality extends to our faces after all – but with fifteen different possible combinations, I can guarantee you’ll find your perfect match. My skin is like crepe paper (delicate, damages easily, cries a lot) which is why I chose the green cartridge with probiotic ferment, but yours might be dry and flakey (in which case please avoid alcohol-laden cleansers, artificial fragrance, and winter air).

I think of it like a coffee order. We don’t all drink the same coffee and we shouldn’t all use the same moisturiser. You wouldn’t tell someone with lactose intolerance to drink a latte, would you?

Clinique iD retails for $75 NZD is available now at your local Clinique counter and online.

Header image by The Twenties Club
This post is supported by Clinique New Zealand ♥