MONDAY Muse: In Conversation with Beck Wadworth of An Organised Life
To celebrate the New Zealand launch of MONDAY Haircare; a thoughtful, ingredient-conscious brand designed to bring luxury haircare to the masses, MONDAY have partnered with The Twenties Club to bring you this series of conversations between myself and the women who have served as muses to brand-founder Jaimee Lupton in the building of her business.
Jaimee was drawn to how multi-faceted these women are – not just as fashion designers or business owners, but as daughters, sisters, risk-takers, sustainability advocates and role models.
We hope you love these conversations as much as we do, and that they inspire you to identify the muses in your own life.
Let’s start at the beginning! You launched An Organised Life back in 2013 while living in Sydney and working a full-time job in the fashion industry. Was it around this time that you first met MONDAY founder and fellow kiwi Jaimee Lupton? How did your respective jobs cross path?
I met Jaimee a few years after I started An Organised Life when I was lucky enough to become an ambassador for Veuve Clicquot. Jaimee was working at a luxury PR company in Sydney at the time and Veuve Clicquot was one of their clients. It was through this connection that I first met Jaimee and developed a relationship with over the coming years.
An Organised Life was born out of the desire to bring structure to busy lives. Have you found that your own affinity for organisation helps you to navigate personal and professional challenges? Does it afford you a strong foundation for coping with setbacks?
I have always been a very organised person and love structure. Over the years, both personally and professionally, I have definitely learnt to harness my love for organisation and use it as a tool to cope with setbacks. I’m constantly looking forward, and always know the best and worst case scenario of a situation at all times. I problem solve and identify potential road blocks so that when setbacks happen I can get myself back into a positive mindset quickly. I think that’s really important.
I’ve also learnt to be open minded and flexible; you would think being structured and being flexible can’t go hand in hand, but they can! It’s all about prioritising and knowing what’s important and what can be changed or moved.
Since moving back to New Zealand in mid 2018, your professional life has involved a huge amount of travel between your Auckland at-home office and Sydney HQ for AOL. In terms of navigating an exhausting and often unpredictable travel schedule, what organisation tips for beauty and wardrobe have been the biggest life-savers for you?
I’m so fortunate that I get to travel so frequently and I definitely make the most of every opportunity. As you can probably imagine I’m a very organised traveler and I have the same routine for every trip:
1. Packing Outfits: I always check the weather at my destination and my schedule while I’m there and then plan my outfits around those two things. I try to pack pieces that can go with multiple outfits, for example a pair of jeans with two different top combinations. I also always pack my suitcase at least three days before I fly so that I can ensure I don’t forget anything essential.
2. Pre-Travel Ritual: I always wash my hair the evening before, do a hydrating fast mask and eat a really healthy dinner with lots of greens!
3. Check-in To My Flight Online: This a no brainer because it gives me a bit of a time-buffer in case I run into a traffic delay.
4. Beauty VIPs: I only travel with my beauty VIP’s which includes:
5. The Essentials Kit: I always pack my carry-on with an “essentials kit”. This includes:
- Vitamin C
- Lip balm
- Face mist
- Nasal spray
- Hair tie
- Diary/notebook or travel journal
6. My Travel Uniform: This is usually trousers, a tee shirt and a blazer – it’s all about creating layers and I like to know that if my luggage gets lost in-transit that I can go straight to a meeting, dinner or anything in-between and feel ok about what I’m wearing! I also carry an extra outfit in my hand luggage if I’m travelling further abroad.
An Organised Life has experienced exponential growth in the past few years in terms of retail stockists, product offerings and innovation. What has been the most rewarding and most challenging parts of scaling your business?
2019 was a huge year of growth for the brand and a really rewarding year in that. After years of learning, listening, and growing I finally felt comfortable and confident to step it up and take my business to the next level. The rewards in 2019 were the expansion of my AOL team in Australia and getting a proper office in Sydney. It’s such an amazing feeling to have people on your team who are just as passionate as you are about the brand. Of course, the other really rewarding part of scaling has been seeing the AOL products in the hands of so many new and existing customers! I was actually at the airport the other day and spotted one of our diaries in the hands of a fellow passenger and it made me feel all the feels! I was so proud in that moment! I’m lucky to have such a dedicated world of An Organised Life lovers.
Running a business comes with so many challenges, big and small, but I think in 2019 the two biggest challenges for me were timing and being away from my team now that I live in Auckland – luckily these were two things I felt prepared for. Due to my travel schedule for all areas of my business I spent 130+ days away from home in 2019 which meant I really had to have great time management, work efficiently, communicate extremely well with the team remotely and in person, and of course stay very organised! But we did it! It’s all about looking forward and problem solving.
Being a business owner that works across everything from managing employees to accounting, online strategy and social media is no small feat. What mentors do you lean on for advice? Who can you have those candid conversations with when times get tough?
I’m so lucky to have a handful of incredible friends who also run their own businesses. We all lean on each other for advice and support, and I’m really grateful to have them in my life. And of course, I have the support of my partner Jason too. We’re both working from home at the moment (the AOL New Zealand office is launching soon!) so we spend 24/7 together! He is always there for me to problem solve when times get tough and he’s such a great creative outlet when I need to bounce ideas around with someone – which is often!
And lastly, which businesswomen have been muses to you in the past 12 months? Who do you draw business inspiration from?
There are so many that I look up to, from Karen Walker, Jo Hogan and the beautiful Maggie Hewitt to some of my besties including Eleanor Pendleton of Gritty Pretty and Sara Crampton of The Undone Store – all of these businesswomen are muses to me for different reasons and I continue to learn so much from them.