Review: Summer Friday’s Jet Lag Mask

04.12.18

This review is not sponsored ♥

It can be hard to objectively review a skincare product when there’s been so much hype surrounding it. Summer Friday’s Jet Lag Mask ($76 NZD), which launches in Mecca stores around New Zealand this Friday, is one such example. I haven’t been able to escape it on social media since it launched in March this year.

Created by best friends and social media influencers, Lauren Gores Ireland and Marianna Hewitt, the Jet Lag Mask was the duo’s first foray into skincare (although they’ve been trialling and working with skincare brands on their platforms for years). Within a week of launching on Sephora’s website, the product was rated amongst cult-favourites like Drunk Elephant’s Sukari Baby Facial (raking up over 7,000 reviews in just five days), and within two weeks of launching it was Sephora’s best selling product. Period.

According to the Summer Friday’s website, “This uber-dewy, hydrating mask soothes thirsty, stressed-out skin by steeping cells in a nourishing mix of vitamins, ceramides, antioxidants and gently exfoliating extracts. Skin looks instantly renewed, radiant and ready for anything!”. It has four key ingredients worth noting: Chestnut Extract (activates the natural exfoliation process and polishes away dead skin), Vitamin C (helps to brighten skin and fade dark spots and acne scars), Niacinamide (bit of an all-rounder, it strengthens the skins barrier) and Green Tea (you already know what this does).

Straight off the bat, I was most impressed by the care that Lauren and Marianna had put into Jet Lag Mask: instead of just making a mask and shoving it into the hands of consumers, they conducted focus groups with their key demographic and asked them what ingredients mattered most to them. This is why the mask is paraben and phthalate free, vegan and doesn’t contain any synthetic dyes or fragrances. They also strategically made it TSA-approved (less than 100ml) so that customers could travel with it and mask while they fly (the mask dries clear so you won’t scare your fellow passengers).

The Jet Lag Mask can be used in three different ways, which is how I trialled it: as a ten minute mask, an overnight skin treatment, and as a precursor to makeup (in place of your primer and moisturiser).  In all of these functions, the product visibly brightened, hydrated and firmed my skin. It literally *tightened* everything in that way that I love. It made my skin tingle on all three occasions, which might be due to the orange oil (I have a slight intolerance to citrus). It has the consistency of a super thick moisturiser like Weleda Skin Food or the original Creme de La Mer. The mask is rinse-free, meaning you can either blot away excess product with some tissue or just rub it in.

To me, the benefits of this mask aren’t cumulative but instant – this is why I’ve written it’s review a mere five days after receiving it. The hydration is instant, the firming is instant and the brightening is instant. If you are someone who doesn’t use primers under foundation but knows you probably should, this would be a good option. If you’re someone who loves masking but finds clay masks too drying, Glam Glow products too intense and sheet masks too wet and messy, this is a damn good option.

I love it and I can’t wait for my next flight.


Header image by The Twenties Club