Six Cool Brands You Might Not Know About
You know you’ve unearthed a particularly good brand when you find yourself internally debating whether you want to share it with others or keep it to yourself in an attempt to have a monopoly on its goodness.
I’ve had this debate with all of the following brands. But I am nothing if not a giver. And the gift I am bestowing on you today is six fashion labels that will have strangers on the street asking, “Where did you get that?”.
Whenever I wear my gold Tube Ring from Martha Calvo I get inundated with questions about where it’s from and it seems a lot of people still haven’t discovered the legend that is Martha Calvo joolz (Jewellery. Joolz. You get it). Most pieces are plated in 14K gold, meaning they don’t have the extortionate price tags of the real deal stuff but also don’t tarnish quite so easily. Against Martha Calvo’s advice I wash my hands and even sleep in my Tube Ring and there’s only a few scratches to show for it.
Perhaps my favourite fashion discovery of the past two years, Sleeper have successfully blurred the line between sleepwear and I’m-off-to-a-wedding-in-Sardinia. I’ve lived in my Brigitte Maxi dress for the last three summers, wearing it over togs and then throwing it in the wash when it gets particularly sandy; the benefit of it linen is that it’s machine-washable and dries almost instantly, i.e. it’s not precious.
I don’t know why, but whenever I picture my future highly-successful self, it’s the middle of winter and I’m wearing a Stand Studio coat. Don’t ask questions. Stocked on My Theresa, Matches Fashion and Farfetch, their coats are an amalgamation of faux fur, leather and shearling. Blanca Miro, Camille Cherriere, Pernille Teisbaek, Bella Hadid and Leandra Cohen are all fans.
Of all the brands on this list, Rylan is the one that you probably already know about, and that’s because it’s the brainchild of one of Australia’s leading luxury fashion creatives, Brooke Testoni. Rylan was born out of Testoni’s inability to find her “dream bag”, which to her was: inspired by the past, classic in style, without statement branding, and underneath the $1,000 mark. I think she nailed it.
Started by two Aussie sisters, Nagnata is an activewear line “designed for modern movement and studio-to-street style”. Frequently celebrated on Vogue Australia and worn by just about every single wellness warrior in Byron Bay, Nagnata are proudly sustainable, ensuring they have zero off-cut waste and use natural, organic yarns. But mostly it’s just All. So. Cool.
Technically not a designer, this e-commerce fashion store is one of my places to waste time online. More Is Love is an incredibly thoughtful curation of fashion, with every piece hand-picked with a particular customer in mind. They stock established designers like Mara Hoffman, Nanushka, BY FAR, and Rejina Pyo, but they’re especially talented at discovering emerging designers before they hit the big time.