Six Kiwi Brands For Your Post-Pandemic Wardrobe


Aside from the fact that there has never been a more important time to “shop locally”, featured below are six independent Kiwi labels – helmed by women – that I adore and think you will too. 

LOCLAIRE      @loclaire_official

LOCLAIRE is a ready-to-wear brand committed to a more sustainable future. Established by Frances Lowe in 2019, LOCLAIRE undergoes rigorous fabric research – selecting fibres based on water and chemical usage, their natural durability and the mill’s ethical standards. Lowe’s considered approach to designing basics like her Turtle Tank and Scallop Bike Short is what I loved first, but I’ve currently got my eye on the Moray Mini Bag

FRISSON HANDKNITS      @_frisson_knits_

The cosiest knitwear in New Zealand, in arguably the best range of colours. You’ve probably walked past someone in Ponsonby or Grey Lynn wearing a Frisson sweater or cardigan without realising. The Auckland-based label has been featured on Vogue Korea, Refinery29 and, and with winter looming it’s high time we all invested in some made-to-order mohair.

JASMIN SPARROW JEWELLERY      @jasminsparrowjewellery

Auckland-based jeweller Jasmin Scott has a knack for designing modern yet completely timeless rings, necklaces, bracelets and earrings. Ask any woman who owns something from Jasmin Sparrow and she’ll say that she never takes it off. The NO.1 Necklace and Cherry Ring have quickly earned cult status.

GEORGIA JAY BAGS      @georgiajaybags

Georgia Jay is another one of those brands that you’ve probably seen in the hands of at least a dozen well-dressed woman without realising. I first fell in love with the brand (which is currently stocked on coveted websites including Moda Operandi and Simon James) last year when a few of my friends bought the Baby Ombra and then felt stupid that I hadn’t discovered them sooner. 

THAT LOOKS      @thatlooks_

That Looks is a carefully curated online boutique founded by Kiwi model and creative Becca Haeger which ignores seasons and instead drops four edits each year featuring an eclectic mix of local designers like Beach Knickers, Mars, and Frisson Knits. I’m mostly obsessed with Haeger’s styling of each collection, which is a visual treat in itself.

THE MERCER STORE      @themercerstore

E-commerce boutique The Mercer Store is a minimalist shopper’s dream. Featuring local designers like Wynn Hamlyn and Georgia Alice alongside international designers like Anna Quan and Mara Hoffman, founder and buyer Lydia Riddiford stocks her online store with the kind of aesthetically-clean, versatile and timeless clothes she personally wants to wear.

Header image via LOCLAIRE