The Favourite Fragrances of Twenty-Something’s


My girlfriends and I were talking about perfume shopping over the weekend. Specifically, how hard it is.

A perfume never smells the same on the skin as it does through it’s nozzle. And it never smells the same on your sweater as it does in a department store, vying for attention amidst hundreds of other competing smells. This makes fragrance shopping kind of impossible.

Insert: The Twenties Club.

In truth, I’m a bit of a perfume snob. It takes a lot for me to really fall in love with a scent and commit to a re-purchase. But everyone has their heroes, right? Mine are Glossier You and Soleil Blanc by Tom Ford. I just can’t quit them. You know when someone chases you down the street to find out what you’re wearing? That’s what happens when I wear either of these fragrances. Speaking of Tom Ford, I can confirm that his award-winning Fucking Fabulous  does live up to the name.

But who cares what I think. What about the PEOPLE. What are the favourite fragrances and signature scents of twenty-somethings (and thirty-somethings and forty-somethings)?

Hundreds of impassioned messages later, the clear front runner was a little fragrance called Coco Mademoiselle by Chanel. I know! Who would have thought millennials could be so nostalgic. Readers said that Coco Mademoiselle had seen them through countless seasons of their life, they couldn’t imagine ever giving it up, and that it combined feelings of elegance and comfort. Wow I feel kind of left out now?

In second place, also with a ridiculous number of messages, was Black Opium by Yves Saint Laurent. A warm, spicy fragrance with notes of vanilla that I’m embarrassed to say I’ve never tried. Tied for third was cult-favourite Santal 33 by Le Labo, Gypsy Water by Byredo, Le Parfum by Elie Saab (which according to one reader smells like “angel dust and happiness”) and Si by Georgio Armani.

Fourth place went to the fragrance of our youth, Daisy by Marc Jacobs. And rounding out the top five was another Chanel favourite, Chance, which most readers used the word “happy” to describe.

Outside of the top five, there were certain brands that kept coming up. I am not exaggerating when I say that Every. Single. Jo Malone London  cologne got a mention. Most prominently, Grapefruit and Wood Sage + Sea SaltLikewise for industry darling Byredo with the likes of Gypsy Water, Super Cedar, Bal D’Afrique and Mojave Ghost all getting shout outs. Lots of readers talked about Dyptique; one of my girlfriends described Eau Duelle as “a spicy vanilla hug” and another reader said that Philosykos makes her feel like she’s on a Greek island. Brands like Issey Miyake and Comme des Garcon got lots of love too.

Speaking of Comme, I was surprised by how many guys and girls wrote in with unisex fragrances taking their top spot! Both sexes referred to Turbulences by Louis Vuitton, Wonderwood and Floriental by Comme des Garcon, and Bal D’Afrique by Byredo. Again.

And just to prove I’m not completely out of touch, Soleil Blanc by Tom Ford proved to have quite a few fans outside of the one writing this article.

Now did this help, or have I created a monster?

Header image by Holly Burgess for The Twenties Club