The Hype On La Mer: Where Does It Come From And Is It Worth It?
This article is not sponsored ♥
I’ve always been fascinated by La Mer.
Those tiny – but by God heavy – white pots with their trademark pink and pistachio green logos.
It was, for a long time, one of those unicorn brands that you’d see in department stores or when making your way through the international terminal; you’d wander over to have a little nosey, fully aware that you couldn’t afford it, and equally aware that you couldn’t even sample it because there were never any testers on display at La Mer unlike it’s neighbours. You know those brands with enough samples for you to apply a full makeup lewk and leave the store without having spent a single dollar?
Not La Mer.
La Mer was untouchable.
But in the last couple of years, with the beauty space morphing into a multi-billion dollar industry (in large part thanks to platforms like YouTube and Into The Gloss), La Mer has become less intimidating and slowly started appearing in more and more Instagram bathroom #shelfies.
What hasn’t changed however is the price.
A huge part of my job at The Twenties Club is testing out new products and ascertaining whether I think you should know about them. For the most part I find this really easy because we’re kindred spirits, you and I. So if I start using a new cleanser or foundation, or buy a new candle and love it – the chances of you loving it too are pretty high. But when it comes to La Mer it’s always been a bit more complicated.
I am acutely aware that La Mer is a brand that is out of reach for most twenty-something’s purely because of it’s price point. And the only reason I was able to experiment with some of their products in my own skincare routine is through my job. But there’s also a group of you who are willing to invest in skincare and have wanted to jump on the La Mer train but haven’t known where to start, what to buy, whether your interest in the brand was even valid and ultimately just given up. So I’ve done a little research!
The thing that distinguishes La Mer from other skincare companies is it’s history. The brand was founded by a physicist, Dr. Max Huber, who suffered severe burns in an “experiment gone-wrong” and set out to heal the burns himself. Inspired by the healing power of the ocean (such a mood), Dr. Huber fermented nutrient-rich sea kelp with other natural ingredients like citrus and eucalyptus oil, and over the course of 12 years and over 6,000 (!!) experiments, he created what we now call “Crème de la Mer”. Oh, and it completely healed Huber’s burns. The iconic Crème de La Mer is the moisturiser that Kate Hudson was famously given for Christmas when she was 19 year’s old and has been using ever since, and it’s the same product that Jennifer Lopez (the most goal-defining of all the Jennys) claims to slather herself in every morning. So there’s that.
That sea kelp formula is what La Mer has coined their “Miracle Broth” and it’s the backbone of the brand – featuring in every single one of their products and one of the main justifications for the higher price point. The Miracle Both is essentially a really potent anti-irritant who’s main job is to reduce redness and inflammation. This is a company that was purely established to heal your skin.
And now that I’ve explained the science stuff and thus why it’s so expensive, these are the La Mer products I believe in. The products I think are worth the hype and the investment. And you can do with this information what you want:
- The Moisturising Soft Lotion, $415. The most healing moisturiser I’ve ever used. Period. In my opinion, this trumps the OG Crème de La Mer too because it’s completely weightless so it’s more versatile amongst skin types (some people find the Crème de La Mer too thick). It doesn’t leave any greasy residue. Your skin will look like satin. And you only need one pump so you will never run out.
- The Revitalising Hydrating Serum, $380. A ridiculously long-lasting, hydrating, plumping serum. Alongside the Miracle Broth, this serum also contains “lime tea concentrate” which is a super powerful antioxidant. Antioxidants protect your skin against elements like pollution and ultimately give your skin the space to heal and thrive. Put this on in the morning and watch your face literally “wake up” in the mirror.
- The Lip Balm, $120. I know it seems outrageous to boast the benefits of a lip balm to you but I’m addicted to it so I don’t care. Scour the internet and you will find legions of followers of this iconic lip balm that tastes like peppermint candy, isn’t overly shiny which makes it the perfect base for lipstick, and my lips haven’t become “dependant” on it which is always an issue with lip balms. It’s cheaper than most sunglasses and you’ll wear it more so probably just buy it, okay?
Our skin is one of the few areas of our lives where we have complete autonomy: we decide what treatments we get, what products we use, and how much we’re willing to invest. And for a twenty-something debating between $300 worth of skincare or a flight to Sydney, you deserve to know what your return on investment will be. I hope this article answered that in some way, and that the products I consider game changers – like the Revitalising Hydrating Serum or the Moisturising Soft Lotion – might cross your mind next time you receive a pay slip and think…
“Screw it, I’m buying La Mer.”