Hair Care Tips from The Pros + The Toni & Guy Product All Blondes Need


Being a bottle blonde is hard work, okay. Your argument is irrelevant.

Generally speaking, we spend more time worrying about our hair than brunettes do. And it’s mainly because there is just so much more that can go wrong when you’re dying your hair blonde: too ash-y, too ice-y, too yellow, too brassy, too mince and cheese-y….. And not to sound cheap, but it’s EXPENSIVE!

So on the glorious days we get it right – and by “we” I mean the hairdresser, you are playing yourself if you think supermarket dye is not a criminal offence – we are then tasked with maintaining said colour for as long as humanly possible. I once read on Into The Gloss that when Emily Weiss went bleach blonde a few years ago, her hairdresser told her not to wash her hair for at least one week before the bleaching as the natural oils would help protect her scalp. Speaking of washing your hair, I know no one wants to hear it but you really shouldn’t be washing your hair every day, or even every alternate day. When you’re “lifting” the hair colour to go blonde it tends to be on the drier side, so shampooing too often strips natural oils even more. In fact, most colourists recommend waiting a full two days after your initial appointment before giving it a good scrub to allow the hair to recover.

If you’re following the doctors orders but it’s now day four or five and dry shampoo just won’t cut it, every bottle blondes needs a trustworthy purple power move to prevent fading a lá Toni & Guy’s new Purple Shampoo and Conditioner. Toni & Guy’s purple products are enriched with violet dye which neutralises any brassiness in your hair and fights warm tones to brighten your colour as much as possible. I also love this particular shampoo and conditioner because it’s sold at the supermarket so you don’t have to trek to the salon every time you run out, and it’s also more affordable than the salon equivalent ($17.99 NZD).


And lastly, once you’re out of the shower, don’t even think about wringing out your hair in your bath towel. According to Jen Atkin, wet strands are much more fragile and prone to breakage, and the harsh fibres of a towel can be too aggressive. Instead, she tells her clients to skip the towel altogether and use an old cotton t-shirt instead.

Perhaps one belonging to an ex-boyfriend?


Toni & Guy Purple Shampoo, $17.99 NZD

Header image by Holly Burgess for The Twenties Club