The New York Times Dissects The Rise Of Fake Social Media


There has (luckily) been a lot of talk in the news lately about the rise of fraudulent social media accounts, “likes”, followers, and comments generated by companies that will expand and increase the status of your Facebook, Instagram or Twitter handle in exchange for money.

In a lot of ways it’s petty and comedic. But in a lot more ways it’s sad and detrimental to the success of a lot of hardworking people who don’t engage in these egotistical exercises.

I found an article on the New York Times over the weekend that breaks down this issue in a really articulate, data-based way and I thought you guys might find it interesting. This article came on the back of me reading a piece on Man Repeller about the difference between our online-self and our real-self:

“The more I write about myself online or share about myself on social media, the starker the contrast between peak and iceberg becomes. My internet self is funny, articulate and outgoing; my real self is self-deprecating, a bit awkward and shy unless I feel totally comfortable.”

“Online, I have the freedom to select what I want to say and how I want to say it, and if I change my mind I can usually go back and edit it or delete it altogether. Offline, I’m just me, and sometimes that feels like too much or not enough.”

It seems as though – and I’m guilty of forgetting this too – we forget that the person we are online and the person we are offline are still the same person. The carefully curated version of ourselves that appears on Instagram is extracted from our own reality, and if we were happier to exist in that messy middle between the two then maybe the companies exposed in the New York Times article would cease to exist.

Here is the New York Times link.