The Simple Advice That Changed My Productivity And Will Probably Change Yours Too.


As is often the case with good advice, I can’t remember who told me it.

I just heard it (or maybe I read it somewhere?) and it immediately stuck – like a magnet to the fridge of my mind. It was so simple in it’s sentiment and seemingly obvious that I was sure I was already doing it, but when I looked at how I run my days I realised I didn’t even come close.

So here it is:

“Give the best hour of your day to yourself.”

That’s it. That’s the whole advice! Give the best hour of your day to you. Everyone has a “best hour”. It’s the sixty minutes of the day when they’re at their peak. The mistake we often make is allocating that hour to someone else: we give it to a meeting with a co-worker we don’t particularly like, or we give it to a phone call with a sibling or a lunch with a friend who’s having a bad week. And what ends up happening is you hand over that precious energy to someone else and then it’s gone. My best hour is 6:30am to 7:30am. It’s when I feel my most energised and inspired, my most creative and motivated. Therefore that’s the sixty minutes within which I should insert my most “self-serving” activities. Brainstorming ideas for The Twenties Club, writing, reading new material online, or exercising. Moving my mind or moving my body. Then I can use the remaining hours of the day for that meeting, phone call or lunch.

If you want to adopt this practice for your own day, figure out your golden hour. And don’t just land on “morning person” or “night owl”, get really specific. Figure out where that sixty minutes is and then run a metaphorical pink highlighter through it and call Shotgun. Maybe it’s 11am to 12pm; after the second coffee but before you get hangry for lunch. Don’t give 11am to YouTube or Instagram a fight with your co-worker over what temperature the heat pump should be set to. Give it to you.

See what happens.

Header image by Holly Burgess for The Twenties Club